Hot men's cosmetics, I believe in the words here do not have to prove payment instructions.Either from the market outlook is still the current actual demand, the existing men's cosmetics market has been lagging behind.Can be expected, the male beauty market is about to become a new investment hot spot.If a timely cut men's grooming area at this time, maybe ten years ago, women's beauty will reproduce the Nuggets market frenzy.Now, we are concerned how the Nuggets said.
Choose the product film in the choice of investors note the following: complete product line of colorful than the female products, men's products currently on the market in terms of varieties seems pale and thin, mostly only one or two cream, face cream and aftershavecare solutions and other simple species.In fact men have the sun, shrink pores, acne anti-inflammatory, moisturizing anti-wrinkle, exercise care and other functions have a great demand on the outside of the mask, eye cream, hand cream and other care needs in different parts of the body just as great.In this regard, the domestic product more complete men have Elena Dementieva, orchids and other well-known brands to choose from.
Packaging reflect the characteristics of men in the packaging and advertising on the past, women have different patterns of cosmetics, packaging should be simple without losing the atmosphere.If Elena Dementieva men's skin care products, packaging and color to black and red-based, simple and elegant bottle, reflecting the men's masculine, generous, informal summary of the characteristics.
Product positioning to meet the demand in general, men's cosmetics users to male-dominated white-collar elite.According to Men do not want complicated, like the simplicity of consumer characteristics, product mix should be set based, easy to use; product ingredients based on natural plant extracts, introduce the concept of natural healthy skin care.Prices take the high road, compared with women, although men are more rational consumption, but a soft spot for high-end products often; while women while consumer sentimental, but to buy expensive products Shique behave depression undecided.Therefore, when a man in the choice of consumer goods is more affected by the brand value, and a deep-rooted idea is: no good goods cheaper.
Publicity publicity locked many women's magazines investigation showed that a significant proportion of men's cosmetics is recommended by a lover or female relatives and buy.Therefore, targeted advertising through women's magazines, so that women know and understand men's cosmetics, and through indirect sales women, men's magazine more than the actual results.For example, France Elena Dementieva men's fragrance ads often appear on top of some high-end women's magazine.
Distribution channels of the terminal area of scientific norms in the channel and avoid the large distribution channels, can choose men's shopping malls counters, men shop, beauty salon three kinds of men's professional sales terminals.The advantage of this layout can be formed Kingdoms trend, rely on each other.Counter image, store to make sales, beauty salon can be stuck with the customer.But in the specific product portfolio and service projects should have different emphases, so we do not conflict with each other.
Conclusion men's cosmetics in foreign countries have a lot of successful cases.Even if the domestic beauty market has been tepid in the state, but with intense competition in the women's market, the domestic well-known men's brand is still rare, the decision will be the beauty of men's cosmetics, the Last Supper.The resources from the existing, product development, production and prices is the key issue is not the key is to see whether business loneliness, in a calm state of mind to wait for the spring men's skin care. |
