Summer season can be operated beauty salon, beauty salon is not short off how to make it?Everyone to share in summer 2011, the latest promotions, beauty salon, for your information.
I. Background:
Beauty salon located in the center of the downtown area, customer groups to the city's gold collar, mostly white-collar workers, due to the reasons for their work, mostly in
Office office, usually very little movement, the majority of their age between 25-40 years old, so from the spending power of their own needs, follow-up of fashion, etc.
Aspects of analysis, they are our potential customers so we focused on these groups of customers, the introduction of programs to attract new customers.
Second, the promotional purposes:
1, to create a "happy", "rich", "fashion" holiday atmosphere, with the name of the expansion degree of hospital stores, attracting around the needs of Golden-collared, white-collar consumers, develop a loyal consumer base.
2, particularly in the New Year began to offer novel treatment options and the price to attract new customers, a solid old customers, so that the performance of a year to maintain growth.
3, the score card, birthday gifts and other marketing activities, various types of long-term or short-term consumption of the system, maintain customer.
Third, the activities require:
Requires all employees to participate during the event, beautician to actively take the initiative, enthusiasm and customer communication, patient test results based on careful analysis of the customer body fat for various reasons,
And recommend appropriate treatment programs and treatment for the customer to do physical and psychological counseling, cleverly put "five-dimensional diamond carved body sculpting" to instill the characteristics and efficacy of customers at heart, so thoughtful,
Warm, careful service.
Fourth, the promotion time:
2011 / June / XX -2011 / 7 月 / XX
5, promotional items:
To introduce new customers, "five-dimensional diamond body sculpting carving" therapy, a complete system to a new generation of ways to lose weight the first volume to the beauty of every person.
Sixth, promotional reasons:
This is an important time "occasion of the year is spring," Spring "March" Women's Day is the highlight of the year sales, and after that people will leave early due to over-eat, drink cause
Body fat, re-started when the spirit and want to have a good image, a new generation of ways to lose weight on a complete system to meet consumer demand for the customer! At this time launched a new
The concept of beauty in the diet can have a good start on the business.After the maintenance of customer intelligence activities can lead to good sales throughout the year.
Seven or promotions:
Customer experience, "five-dimensional diamond body sculpting carving" therapy, for the first time to experience price: yuan; usual local price: Yuan, general price: yuan; experience and immediately after the opening card, could enjoy the full service
20% service discount prices, and the gift "XXXX" project care XXX times.These benefits only during the event only, usually are normal price.
Eight, especially recommended for:
XXX dollars for "body sculpting five-dimensional carved diamond" therapy, if after using more than their normal weight ready to beauty salons weight training to lose weight and care, would you lean for life Xiangshou!
Nine, the expected results:
Beauty salon customers are mostly good at subjective consumer groups, more cautious consumer, especially female customers, pay more attention to the dress codes, pay more attention to their physical beauty.Beauty salon will promote
Marketing project focused on the concept of a special diet and weight loss programs, from the price to attract customers, coupled with the more pressing needs for their delivery service, price and service make customers feel 'objects
Super value ", thus pulling the beauty of the profit season weight loss program, thereby promoting other projects profitable.
Ten, the success or failure analysis:
XXX dollars of consumer experience, the experience for consumers to set a threshold, some people just want to limit free experience without spending behavior, and its low price may also attract some potential consumer
Who have the "try" to experience the consumer mentality."Five in one" treatment effects and significant for the life of their system, to attract more customers around the corner, a beauty salon to add new customers
Source of a highlight.However, more single marketing project, do not need to lose weight easily lead to satisfied customers, and to even out.
Promotion recommendation: beauty salons in conjunction with other activities can also be driven by customers' enthusiasm, can be more than the increase in activity during the promotional items, so customers can more choices, such as the need for facial care
Customers can set reasonable pay, whitening, Fade In card discounts and other services do, and then send tea service with the treatment, back massage services, the project needs to attract other customers. |
