Q: I want to open a medium-sized cities in a men's cosmetics shop, what work? If feasible, how to open it?
Analysis: At present, China's men have not formed the habit of using cosmetics, and now the boys are mostly still do not pay attention to maintenance, although there are still some men in the purchase, but only a small part is a special, and most only limited to some small number of species. So, I think at least in the medium-sized cities to do this is risky. Men's cosmetics sales opportunities not to, if you invest too early can become "martyrs." The time is ripe, I suggest to open, "grocery store", because many international brands have already launched a men's products, indicating that the market has had a number of options, when all the men have accepted that men must use cosmetics the fact, it is likely the outbreak of shopping boom, at that time, all the cosmetics companies will devote more energy to play men's cosmetics ads, you say the men will not only buy one brand of products? I do not want to be, right?
In addition, if you really want to open men's cosmetics shop, might as well do the men supplies monopoly. In this way, your project more profitable also more. After the men's products which is a trend, sales of merchandise including cosmetics, lighters, underwear, belts, wallets and so on. As long as you can make a character, the renovation proposal to mainly black people feel very high. Also note: 1, men's cosmetics shop in the city should be in a class of location; 2, product positioning products for men, focusing on grade, detail, taste; 3 customer groups for the senior white-collar workers, government officials, the boss ... ...
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