Prospects for the success of men's beauty should not be overlooked ---- men as the main consumer group
Now on the woman's beauty is not already patented, the beauty skin care, massage for men more than a few beauty salons have been offering special services to men, but charges a little higher than the female beauty. Successful man as the main consumer group
26, a foreign-funded enterprises in Changle marketing manager of the Ho told reporters that he was on the men's grooming, men's make-up is very offensive, that a man on the rough number. But friends said he was too rough skin, people look old, recommended him to a men's beauty salon to do facial care, care for some time, his skin a difference. It is understood that, in the city, like Mr. Ho on the beauty of this man more and more. Changle Julius Caesar health leisure club official told reporters that they launched a men's beauty business has been six months, the current club gentlemen customers accounted for 3 percent. My Fair Lady Beauty head of corporate planning department also said that they began in 2003 launched men's grooming items, received nearly two years, the male customers increased significantly, almost 35%, the vast majority of male clients who have high academic qualifications, mostly in the age 30 to 50 years old, mostly entrepreneurs, white collar, gold collar and other successful people. According to reports, the project than with female beauty, male beauty the fees slightly higher. Julius Caesar health leisure club official said, the beauty of the man the fees will be higher than 25%: as the common facial, men's fee of 138 yuan / time, Ms. while 100 yuan / time around; space capsule heat steam , man charged for 60 dollars / fees for the four or five, Ms. Yuan / times.
Insiders pointed out that the pursuit of cosmetic results with a different female beauty, many men accept the beauty services, pay more attention to relax, reduce fatigue, so many items of men's beauty and leisure, and health related. Market prospects should not be overlooked, but with Beijing, Shanghai and other places than the men's beauty market, Fuzhou, still in its infancy. Because in the traditional Chinese concept of beauty has always been regarded as unique to women, men do beauty, tend to be ridiculed as a bitch or a sissy. We have seen too much at home in Fuzhou, the professional men's beauty salon, but was closed because of too few guests. Good business now, most women who provide both beauty and provide a comprehensive men's beauty salon. But the prospect of men's beauty market should not be overlooked. In other countries, men's beauty is widely recognized, the community has become mature "male beauty culture." According to the investigation authorities predict that in the next five years, the Chinese men's care products on the market demand will increase the growth rate of 96%. China Association of Fragrance Flavor and Cosmetic Industry expects this year's men's cosmetics market share will reach 40 billion by 2015 will grow to 8.0 billion.
Chen, Fujian Province, beauty salons Association Secretary-General pointed out that with the improvement of living standard, and the gradual change in consumer attitudes, men are increasingly aware of their appearance image, I believe that the men in Fuzhou will be more open more salons. |
