Visit Shenzhen Sea Trade Development Co., Ltd. - Zhang Jianfeng |
Jù bàodào “2010 nián huàzhuāngpǐn xiāoshòu zǒng'é dá 1800 duō yì, shì 1980 nián de 500 duō bèi.2010 Nián zhōngguó yǒu chāoguò 1.5 Yì rén zài shǐyòng huàzhuāngpǐn, dào 2015 nián huòzhě 2020 nián, zhōngguó de huàzhuāngpǐn rénkǒu nénggòu qīngsōng chāoguò 2.6 Yì huòzhě 4.3 Yì. Qiě nánnǚ de bǐlì yóu yǐqián de 10:1, Dào xiànzài de 4:1, Dào 2020 nián kě xiǎng ér zhī..... Zài zhè gǔwǔ rénxīn de shùzì bèihòu wǒmen kěyǐ kàn dào huàzhuāngpǐn qǐyè tèbié shì nánshì huàzhuāngpǐn Qǐyè “qián” jǐng wúxiàn. Bǐzhě yǒuxìng cǎifǎng dào shēnzhèn shì hǎi de màoyì fāzhǎn yǒuxiàn gōngsī dǒngshì zhǎng zhāngjiànfēng xiānshēng, tā shēn gǎn mùqián nánshì huàzhuāngpǐn shìchǎng qiánlì hé qiánzài shāngjī zhī dà. Bǐzhě: Wǒ zhīdào, hǎi de jítuán (jiǎnchēng) chuànglì yǐjīng yǒu shí niánle, xiànzài nánshì hùfū pí kěyǐ suànshì chéngwéi chàngxiāo de xiāofèipǐn, nà 10 nián qián zěnme zhīdào nánshì hùfū pǐn nénggòu fāzhǎn qǐlái ne, qiě qiánjǐng rúcǐ kěguān! Zhāngjiànfēng: Wǒmen yǐjīng jīnglìle 10 nián zhī jiǔ de fǎ zhǎn lìchéng, súhuà shuō 10 nián mó yī jiàn, xiànzài yě gāi shì wǒmen chuàng chéngguǒ de shíhoule, bìng bùshì wǒmen néng wèibǔxiānzhī, rènhé yīgè qǐyè xiǎng yào huó qǐlái dōu yào kào bùduàn De nǔlì, shíjiàn, chuàngxīn. Bùkě cúnzài jiǎoxìng de xīnlǐ, chuàngyè qián bìxū zuò hǎo quánmiàn de diàochá fēnxī, yīn wéi shídài zài gǎibiàn, yào shùnyìng shídài de bùfá, yào yǒu chāoqián de yìshí. Wǒmen tōngguòle guòyìng de chǎnpǐn zhí liàng, qīnqíng de fúwù hé chuàngxīn chāoqián de shìchǎng yìshí, wǒmen shǐzhōng bǎochízhe wěn zhōng yǒu shēng de fǎ zhǎn shìtài. Chǎnpǐn zhí liàng shì wǒmen qǐyè shēngcún de gēnběn, yěshì wǒmen dédào jīngxiāo shāng hé xiāofèi zhě rènkě de zhòngyào bǎozhèng. Bǐzhě: Dāngjīn de huàzhuāngpǐn jìngzhēng yīnggāi shuō shì jìnrùle báirèhuà chéngdù, nǐmen jīnhòu de fǎ zhǎn fāngxiàng shì shénme, rúhé ràng nǐmen bǎochí shènzhì chāoyuè rújīn de fǎ zhǎn shìtài? Zhāngjiànfēng: Tōngguò 10 nián de shìchǎng chéndiàn, wǒmen shēn shēn tǐhuì qǐyè yào zuò hǎo bìxū zǒu pǐnpái lùxiàn yào yǒu zìjǐ de tèdiǎn. Wǒmen qīngxī de míngquèle jīnhòu de fǎ zhǎn sīlù. Gōngsī zài 2000 nián yǐnjìn fàguó de nánshì hùfū pǐn:“Dì wá” xìliè chǎnpǐn, chǎnpǐn zài 2001 nián dì 15 jiè měibó huì shàng shǒu cì liàngxiàng hǎopíng rú cháo, shòudàole yènèi rénshì qiánsuǒwèiyǒu de guānzhù. Gāi chǎnpǐn cǎiyòng dútè de xíngxiāo móshì——rì huà xiàn hé zhuānyè xiàn tóngbù xiāoshòu di móshì, lìyòng rì huà xiàn de qiángshì xuānchuán tígāo chǎnpǐn de zhīmíngdù, lìyòng zhuānyè xiàn de jìshù yōushì hé shòuhòu fúwù bǎozhàng tuīdòng chǎnpǐn de xiāoshòu. Yīnggāi shuō jīnnián wǒmen zuò hǎo yuán yǒu chǎnpǐn shēngjí gōngzuò, zhòngdiǎn tuīguǎng “dì wá” zhuānyè nánshì pǐnpái xīnpǐn. Bǐzhě: Mùqián nánshì huàzhuāngpǐn jiào duō, shìchǎng jìngzhēng yě bǐjiào jīliè, nà nín shì zěnyàng kàn wǒmen mùqián guónèi nánshì huàzhuāngpǐn shìchǎng de? Zhāngjiànfēng: Mùqián shìchǎng nánshì huàzhuāngpǐn pǐnpái jīhū dōu shì wàizī yīxiàn pǐnpái, guónèi nánshì lǐngjūn pǐnpái dàbǎo zhǐshì zhuā zhù 10 yuán qū xiāofèi rénqún, chú cǐ zhī wài zhēnzhèng yíngdé gùkè de guónèi nánshì pǐnpái gèng shì liáoliáo wújǐ. Jīngguò wǒmen shìchǎng tiáo yán, mùqián nánshì chǎnpǐn zhēnzhèng jìngzhēng jīliè shì zài yīxiàn chéngshì, nánshì chǎnpǐn de xiāoshòu é shì xiāngdāng de kěguān. Qūchénshì, huárùn, huá lián, dà rùn fā děng nánshì huàzhuāngpǐn qū jīhū dōu shì zuì jiā wèizhì, guónèi nánshì huàzhuāngpǐn shìchǎng yǐ jīnglìle péiyù qí, xiànzài yīnggāi jìnrùle fāzhǎn chūqí, xiànzài yào “miànzi” de nánshì yuè lái yuè duō, Zhōngguó jìn 13 yì rén de xiāofèi shìchǎng qí qiánlì shì bùkě gūliàng de. Suǒyǐ jīnhòu jǐ nián nánshì huàzhuāngpǐn de zēngzhǎng sùdù jiāng gāo yú nǚshì hùfū hé értóng hùfū. Bǐzhě: Guì gōngsī shì rúhé dìngwèi dì wá nánshì huàzhuāngpǐn de? Zhāngjiànfēng: Zài chǎnpǐn dìngwèi fāngmiàn wǒmen zuòle wǔ fāngmiàn de zònghé kǎolǜ: Hǎi de gōngsī suǒshǔ de “dì wá” pǐnpái shì yènèi zuìzǎo de nánshì huàzhuāngpǐn pǐnpái, zài yènèi xiǎngyǒu hěn gāo de zhīmíngdù, chǎnpǐn jīngguò 10 nián de shìchǎng lìliàn, wúlùn cóng chǎnpǐn zhí liàng shàng háishì bāozhuāng shàng dū dádàole jī jìn wánměi de jìngjiè . Yǔ tónglèi chǎnpǐn xiàng bǐjiào, jùyǒu yǐxià yōushì: Yī, yuánliào: Yóu fàguó dì wa shēnghuà yánjiū shì jīngxīn yánzhì, bìng yùnhán shìhé yàzhōu nánshì pífū shǐyòng de tèshū chéngfèn, pǐnzhí zhuóyuè, gōngxiào zhuó zhe. Èr, bāozhuāng: Huánbǎo cáiliào tèzhì de yuán píng jí ruǎn guǎn, jiǎnjié míngkuài de tǐxiàn nánshì fēnggé. 80 Duō gè pǐnzhǒng, zhǒnglèi qíquán, xuǎnzé miàn kuān. Sān, zhěngtǐ xíngzhuàng jiǎnjié, léngjiǎo fēnmíng, chún hēisè xì, tǐxiàn nánshì dàqì, chéngshú wěnzhòng yòu bù shī pǐnwèi de nèi yùn; kǎpiàn shì shuōmíngshū gěi gòumǎi zhě yǐ ěrmùyīxīn zhī gǎn; cūxiàntiáo de wǎlèngzhǐ wài bāozhuāng gèng néng tǐxiàn nánshì dì lúnkuò jí Jiānyì gǎn. Sì, túchū “nánshì zhuānyòng”, zhēnduì xìng qiáng, dúshùyīzhì, zài miànshì zhī chū, jí shòudào ài měi nánshì dì rèliè xiǎngyìng! Wǔ, jiàgé shìzhòng——gāodàng pǐnzhí, zhōngdàng jiàgé, shíxiànle dàzhònghuà, jīngpǐn huà, shìhé pǔbiàn qúntǐ de xiāofèi, yǐnlǐngle nánshì huàzhuāngpǐn xiāofèi de cháoliú. Bǐzhě: Nǐmen duì shìchǎng yùnzuò guīhuà shì zěnyàng de? Zhāngjiànfēng: Wǒmen zài chǎnpǐn yùnzuò hé tuīguǎng fāngmiàn yǒuyī zhī zhuānyè xìng hěn qiáng de cèhuà hé tuīguǎng tuánduì, yě zài chǎnpǐn bāozhuāng hé tuīguǎng fāngmiàn yǒuyī tào wánzhěng de fāng'àn, zài chǎnpǐn qúdào tàkuān hé yánshēn fāngmiàn yě zài bùduàn de zhuīqiú hé tànsuǒ, zài Chuàngxīn zhōng xúnqiú yǔ zhòng bùtóng de yíngxiāo fāngshì, zài chāyì huà yíngxiāo zhōng xúnzhǎo gèngjiā yǒuxiào de yíngxiāo shǒuduàn, zhèxiē dōu shì wèi dàilǐ shāng zài shìchǎng xiāoshòu zhōng tígōng de shíyòng bǎozhàng. Bǐzhě: Wǒ zài zhè zhīqián yě zǎo jiù tīng shuōguò chāyì huà yíngxiāo, dàn hěnduō qǐyè zài jùtǐ yùnzuò zhōng xiàoguǒ bù dà, nín zěnyàng kàndài zhège wèntí? Zhāngjiànfēng: Chāyì huà yíngxiāo de gàiniàn shì hěn zǎo yǒurén tíchūle, wǒ rènwéi zhēnzhèng de chāyì huà yíngxiāo shì cóng chǎnpǐn de diàoyán﹑kāifā﹑tuīguǎng﹑fúwù zhěnggè guòchéng zhōng jiāyǐ guànchuān, bùshì dāndān de zài měi yīgè huánjié zhōng jìnxíng chāyì huà. Dàn zhè yě xūyào wǒmen yīgè wěndìng de shìchǎng jīchǔ, tōngguò yīdìng shíqí de shìchǎng jīlěi hé chéndiàn, dádào cóng pǔtōng huà yíngxiāo dào chāi yì huà yíngxiāo de zhuǎnbiàn. “Dì wá” gāojǔzhe “zìrán, gèxìng, jiànkāng” de qízhì. Jiānchí “pǐnpái guójì huà, wǎngluò quánqiú huà” de zhěnghé yíngxiāo cèlüè, fāhuī “pǐnzhí gāodàng huà, guǎnlǐ xiàndàihuà” de dútè yōushì, jiāng jièrù shíshàng shēnghuó de gège lǐngyù. “Dì wá” láiyuán yú kēxué de shuāngshǒu, jiā shàng yìshù de shuāngyǎn, zài zhuīqiú měi de tóngshí, yóuqí guānzhù kēxué de rénwén xìng. “Dì wá” yīzhí zhìlì yú yīgè fāngxiàng “jiāng kēxué yǎnyì chéng yìshù, jiāng yìshù chuíliàn chéng kēxué”, lìzhēng chéngwéi “zhōngguó nánshì dì yī pǐnpái”. Péngyǒumen, shēnzhèn shì hǎi de gōngsī de fǎ zhǎn lì bù kāi zhōngguó měiróng shìchǎng zhè piàn wòtǔ, gèng lì bù kāi zàizuò zhūwèi de zhǐdǎo yǔ gòngmiǎn, tóngshí hǎi de gōngsī yě yuàn wéi měiróng shìyè míngtiān de bōlánzhuàngkuò gòngxiàn zìjǐ de tuīdòng lì. Gèng yuàn wéi yǐ nánshì wéi héxīn de nánshì měiróng shìyè chàng hǎo zhǔtí qū, wǒmen duì wèilái chōngmǎn xìnxīn, yīnwèi wǒmen měi tiān dū zài nǔlì chuàngzào wánměi wúquē de chǎnpǐn, zhuīqiú gèng kuài, gèng hǎo de fúwù. “Zhège shìjiè xūyào nǐ, nǐ yě xūyào zhège shìjiè, měihuà bànbiāntiān de guāngróng shǐmìng xūyào wǒmen dàjiā gòngtóng de nǔlì”. Hǎi de gōngsī quèxìn, nánshì huàzhuāngpǐn bì jiāng dàyǒuzuòwéi.
将中文译成英语
It is reported that "cosmetics in 2010 total sales of more than 1800 billion, 500 times in 1980 2010 China has more than 150 million people in the use of cosmetics in 2015 or 2020, China's cosmetics can be easily over 260 million population or 430 million. and the proportion of men and women from the previous 10:1 to 4:1 now, imagine ..... In 2020, this inspirational figure we can see behind the cosmetics business, especially men's cosmetics enterprise "money" King infinite. I had the honor to interview Shenzhen Sea Trade Development Co., Ltd. Mr. Zhang Jianfeng, he felt the current men's cosmetics market potential and great potential business opportunities.
I: I know, the sea Group () has been established for ten years, and now men's skin care skin can be regarded as a best-selling consumer goods, how do you know that 10 years ago, men's skin care products to develop it, and the promise is so impressive!
Zhang Jianfeng: We have experienced 10 years of development history, the saying goes, 10 years, sword, now the creative achievements of our time, not that we can know the future, any business wants to continue living together have to rely on effort, practice, and innovation. Can not leave things to chance of psychology, business must be prepared before a comprehensive investigation and analysis, because the times are changing to adapt to the times, to have the consciousness. We had excellent product quality, service and innovation in family ahead of market awareness, we always maintained a steadily development momentum. Product quality is our basic survival, is recognized by dealers and consumers we have an important guarantee.
Author: today's cosmetics should be said that competition into the white-hot level of your future direction of development is, how you maintain the momentum of development is now even beyond?
Zhang Jianfeng: Through 10 years of market deposits, we deeply appreciate the company must take the brand to do well to have their own characteristics. We clearly defined the future development ideas. In 2000 men's skin care products imported from France: "Elena Dementieva" series of products, in 2001, the 15th at the U.S. Bo debut to great acclaim, industry has been unprecedented attention. The product's unique marketing model - on the line and professional sales line synchronization mode, the use of strong advocacy on the line to improve product visibility, use the professional line of technical superiority and service protection to promote product sales. Should be said that this year we do the work to upgrade existing products, focusing on promoting "Elena Dementieva" professional men's brand new.
I: There are more men's cosmetics market competition more intense, that you think of us present, men's cosmetics market?
Zhang Jianfeng: men's cosmetics brands currently on the market are almost all foreign brands, domestic brands of large leading men to seize the treasure is only 10 yuan area of consumer groups, in addition to domestic customers truly win men's brand is very few. Through our market research, the current men's products are really competitive in the first-tier cities, sales of men's products is quite considerable. Watson, CR, Hualian, RT-Mart and other men's cosmetics area are almost always the best position, the domestic men's cosmetics market to experience the training period, should now be entering the early stages of development, is to "face" more and more men, China's consumption of nearly 1.3 billion people market its potential is immeasurable. So the next few years the growth rate of men's cosmetics will be higher than Ms. skin care and child care.
Author: how to position your company is Elena Dementieva men's cosmetics?
Zhang Jianfeng: we have done in the product positioning into account five aspects:
The company belongs to the sea, "Elena Dementieva" brand is the industry's first men's cosmetics brand, enjoys high reputation in the industry, the product after 10 years of market experience, in terms of product quality or packaging have reached a near-perfect state . Compared with similar products, has the following advantages:
First, the raw material: Biochemical Research by the French Elena Dementieva well-developed, and for Asian men's skin contains a special ingredient, quality, excellence, and powerful.
Second, the packaging: environmentally friendly materials specially designed round bottle and hose, men's style reflects a simple and neat. More than 80 species, range, wide selection.
Third, the overall shape of the simple, angular, black color, reflecting the men's atmosphere, yet mature taste intrinsic; card-type instructions to the purchaser a refreshing feeling; corrugated packaging to better reflect the broad-brush outline of men and sense of determination.
Fourth, highlight the "men only", targeted, unique in the market at the beginning, that is, by the beauty of men's warm response!
Five, moderate price - high quality, mid-range price, to achieve a popular, quality-oriented, suitable for general consumer groups, led the men's cosmetics, consumer trend.
I: Do you plan on the market is like?
Zhang Jianfeng: the operation and promotion of our products have a highly professional team of planning and promotion, packaging and promotion is also a complete set of solutions, to broaden and extend the product channels are constantly in the pursuit and exploration, in distinctive innovation in search marketing, to find the difference between marketing more effective marketing tool, these are sold in the market for the agents to provide practical protection.
Author: I also heard about this before the difference in marketing, but many companies have little effect in the actual operation, what do you think this issue?
Zhang Jianfeng: differences in the concept of marketing has long been suggested, I think the real difference between marketing research from product development ﹑ ﹑ promotion, services to be run through the whole process, not just in every aspect of the difference. But we also need a stable market base, through a certain period of market accumulation and precipitation, reaching from general marketing to differentiated marketing changes.
"Elena Dementieva" held up "nature, personality, health" of the banner. Adhere to the "international brand, global network," the integrated marketing strategy, play a "quality grade trends, modern management," the unique advantages, will be involved in all areas of lifestyle. "Elena Dementieva" comes from the hands of science, coupled with artistic eyes, in the pursuit of beauty, while particular attention to scientific humanism. "Elena Dementieva" has been committed to a direction "will be interpreted as scientific art, the art of temper as science", and strive to become "China's men's brand." Friends, Shenzhen City, the company's development is inseparable from the sea of Chinese beauty market this fertile land, but without all of you here to guide and encourage each other, while the sea's beauty industry is also willing to contribute their tomorrow's magnificent driving force. More willing to men as the core theme song sing praises of men's beauty business, we are confident for the future, because every day we are trying to create a perfect product, the pursuit of faster and better service. "The world needs you, you also need this world, the glorious mission of Half the Sky's need to beautify our common efforts." The company convinced the sea, men's cosmetics will accomplish much.
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